A few years back, we were asked to participate in the Redbull Public Assembly Event Competition with Mad Decent & The Shakedown. The competition which happened in various cities, is about who can throw the dopest party with short notice at a different venue than normally used with a modest amount of money from Redbull. We were given about two weeks to pull together visual assets, an effective promo campaign, guest performer/host, co-sponsors, and event concept. Talib Kweli was gracious enough to join us which took this insane party over the top. A secret panel of judges attended each party and scored each event based on various criteria and decided our event was the illest. (pun intended) Anyhow, in honor of Throwback Thursday, we decided to post some lost archive footage following the entire process. This was both fun and stressful but worth it after seeing the smiles on so many faces throughout the week.
- Mr. Sonny James
Red Bull Public Assembly 2012 | Philadelphia, PA from MING on Vimeo.